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Festive Fashion - 2024

Project type

Seamless Repeat Pattern, Textile Design, Surface Pattern Design, Silhouette Design, Mock Ups

Date

July 2024

Location

Ahmedabad

A festive indo western collection for a remote client from concept to completion. The brand is called - Neetika Chopra, a indo western casual brand. I started with a mood board with current trends combined with the brand aesthetic that contained the colours, print reference and silhouettes. The textile print is hand drawn on procreate and then translated into a pattern. I then sketched the mock ups on the silhouettes. Finally a print file is made for each design that makes it easy for the clients to execute the production.

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